Great post by Derek Silvers from back in 2005. It’s easy to fall into the trap of seeing good work and responding with ‘we had that idea years ago’. Course you did, we all did but it’s nothing unless you do it. Reminds me of many peoples responses to Modern Art (‘anyone could do that’ well you didn’t, they did).
It’s so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.)
To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions.
Explanation:
AWFUL IDEA = -1
WEAK IDEA = 1
SO-SO IDEA = 5
GOOD IDEA = 10
GREAT IDEA = 15
BRILLIANT IDEA = 20
NO EXECUTION = $1
WEAK EXECUTION = $1000
SO-SO- EXECUTION = $10,000
GOOD EXECUTION = $100,000
GREAT EXECUTION = $1,000,000
BRILLIANT EXECUTION = $10,000,000
To make a business, you need to multiply the two.
The most brilliant idea, with no execution, is worth $20.
The most brilliant idea takes great execution to be worth $20,000,000.
That’s why I don’t want to hear people’s ideas.
I’m not interested until I see their execution.
1 response so far ↓
wetwebwork // August 7, 2008 at 1:38 pm |
Absolutely. Same as I hate hearing someone tell me about a dream that they had. But stick it in a novel and there’s every chance I’ll read it. Unless it has dream sequences. I hate reading dream sequences.