Iain Tait nails it on Facebook

 As per normal Iain Tait cuts to the chase on FB….

Distilling down the Facebook story you get to a few things that really really excite marketeers:

• it has massive reach
• it’s hugely sticky
• the rise of it has been astronomical and if you keep extrapolating it’ll be bigger than the internet before 2009 (joke)
• it’s technically pretty tight
• people seem to love it
• people can be friends with your brand (surely the nirvana of marketing achievement)
• applications allow you to deliver trendy stuff like branded utility, brand experience, branded content, and all that jazz

But most importantly of all (for marketing people) Facebook has virality at its core. Every time someone does something their friends get to hear about it.

It’s almost like someone installed an ‘auto send to friend’ function onto the Internet.

Here’s the rest.